The A-Team

To build an A-team, start with A’s!

Key Takeways

Hiring top talent isn't enough; individual and organizational goals must be in alignment.

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Excellent leaders eventually learn that they cannot motivate the unmotivated.

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Hiring or keeping the wrong people extinguishes motivation in others.

"A-level people want to be part of an organization of A-level people." - Steve Jobs

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Interesting Quotes

"If you want to be at the top of your game as a leader, you select the best people - A-level people"
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"A-level people demand A-level performance from their peers."
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The A-Team in Practice

Google, Apple, Disney and many other iconic companies have utilized the 'A-Team' principles to encourage top performance and creative excellence. Choosing top talent that also aligns with the organizations culture enhances team success, motivating everyone to excel.

Pixar

Co-founder and longtime president of Pixar, Ed Catmull has shares in his book, "Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration", the importance of hiring the right people and fostering a culture that allows them to thrive.

MasterBorn

MasterBorn is a software development agency of top-performers in their field, known for engaging with their clients in an authentic and professionally excellent way. They have achieved and maintained this by prioritizing personality & character fit at almost the same level of importance as technical talent in their hiring process.

Blockbuster

Blockbuster was a dominant force in the video rental industry. However, the company failed to adapt quickly to the changing landscape of streaming services and online rentals. The failure to hire leaders with a vision for the digital future contributed to Blockbuster's decline, ultimately leading to bankruptcy.

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